It is widely recognized that having unique content is the key to success with SEO. The way that people view advertisements has also changed quite dramatically in recent years. This has meant that the way businesses market themselves has also had to change. Inbound marketing is now thought to be more effective than outbound marketing. This means that there is a greater emphasis on creating content that will bring potential new customers to you. Rather than you having to seek them out.
It is no surprise that the number of content marketing tools that are available for website owners has risen substantially in the last few years. It would be impossible to cover all the tools that are out there in just one article, but they can be split up into a number of broad categories. In order to run a successful marketing campaign, it is recommended that you use a selection of these different types of tools.
Marketing Automation Tools
Marketing automation tools can be useful when you have a lot of repetitive content that needs sending via email, or posting on social media. It is important to realize that these tools are not going to do all of the hard work for you. Businesses have reported varying degrees of success when utilizing these tools to generate new sales. They are very effective for using on people that are already in your sales funnel. As communications can be based on past history and prioritized by identifying those leads which are most likely to convert.
Email Marketing Tools
Email marketing is a great way to keep in touch with your existing customers. Personalized emails with content and product suggestions can be a highly effective way to generate new sales. You need to take care when contacting new leads in this way as you don’t want your emails to be classified as spam. These tools can help you create these emails and track how well they do for you. Some of them can also tie in with social media campaigns to really help you make the most of your marketing.
Blogging and CMS Tools
Blogging is one of the most successful inbound marketing techniques that can be used, providing that you do it right. There are many blogging platforms that you will find online. You just need to find the right one that works for you. Most of these are free to use and come with inbuilt themes and plugins that can help you make the most of your blog. Your blog can be linked to your website so that it is easy for your customers to browse your products once they have read your posts.
Sales Enablement Tools
If your content has worked as it should, and people are ready to buy, then you need to make it as easy as possible for them to do this. All of the content on your site should be as up-to-date as possible. So that your customers have all the information they need before making a purchase. The posts on your website also need to get edited when needed. Sales enablement tools also make it easy for you to share your content on social media.
Social Media Tools
Social media can be a very useful place to get your content out to an audience. It can help you connect with your customers on a very personal level, and helps you build a real relationship with them. This can make customers feel very connected to you and loyal to your business. Once you have established a following on social media, then you can encourage them to share your content with their friends. This will allow reaching a whole new audience. You can use tools to track your posts and see who is viewing them, and this can help inform your future marketing campaigns.
It cannot get emphasized enough how important content marketing is to your business. With this in mind, if it is not something that you are completely confident with, you may need to hire a professional company to do this on your behalf. The types of tools that are discussed above can be a great help, but they are no substitute for experience. If you decide to use a professional company, you can ask them about the types of tools that they use in order to determine whether they will do the kind of job that you want.