Marketing your business online has never been easier, and social media sites are largely responsible for this. What started out as a way for friends and family to stay connected has now turned into a way for businesses to increase brand awareness. These social platforms give you the opportunity to figure out who your target audience is, what their needs are, and how they want to be communicated with. However, not all business owners use it correctly. Let’s take a moment to discuss a few methods that you can use in order to get the most out of social media sites.
Share On the Proper Platform
There seems to be a new social media site popping up every day, and this makes it somewhat difficult to get attention for your business. It can be easy to assume that the more accounts you open, the better; however, this is not always the case. The type of platform you should use depends on the type of business you own.
You see, each platform serves a completely different purpose. Therefore, your first step should be to do the proper research about each medium, and what they can offer you. You need to figure out which platforms your target audience use the most. You should also avoid simply dumping the same content across all your outlets. Customize your content to fit the theme for all your social media sites. Put most of your focus on where you have the highest engagement.
Share at the Proper Times
Another part of creating the ideal platform is making sure that you post at the best times. Though this may seem like common sense, there are many content marketers who overlook this particular concept. In order to achieve the maximum amount of engagement, your content needs to reach as many people as possible. Not only do you need to go where the crowd is, but you also need to be aware of when the crowd is active and online.
Create your own posting schedule so that you can ensure you’re posting at the most productive times. Not every platform has the same peak times. Even though there are many infographics which suggest the best time for these sites, your best option is to experiment on your own. In fact, there are certain platforms that have features designed to help you with this process such as Facebook Insights, as well as other third party tools.
Embrace the Visual
Most people know that tweets which have images get more shares. Photos on Facebook get more likes. Even photos that are on LinkedIn create a more engaging environment. In fact, social media sites like Pinterest, Instagram, and even Snapchat, are based solely on images. Therefore, you should do your best to leverage the visual when promoting content. Not only do you need to create branded “featured images” to share along with your post. You also need to create separate photos for every one of the main points in the content so they can easily be shared when you post them to social media.
Customize Your Platform
When you share your content, you should utilize all of the site’s customizable posting features. This includes the headlines, photos, and descriptions of the content that you are sharing. Remember, every user is competing against you in order to catch people’s attention. So the more optimized the post is for that particular platform, the more effective the social media promotion is going to be.
For example, if you share your link on Facebook, you’re allowed to create a post that can stand out amongst the rest. All you need is a headline that is attention-grabbing, clean, has a relevant image which piques people’s interests, and a compelling description.
With this formula, you will be able to easily entice readers to click on the content. In this same manner, whenever you use hashtags, you are helping to make your content more discoverable for those particular networks.
Make Use of Questions
Don’t just post links to your content. You need to make users want to communicate with you because this increases the chances that they will start to engage. So start asking questions. You can also ask them for a little feedback. Remember, these platforms were initially created for people, not for businesses, so you should always strive to create a human connection with other users.
The best part about social sites is that they can be used to improve both your public relations, as well as simply marketing, and it only requires a little back and forth with others. Questions can really grab people’s attention because it gets them to actually think about what you’re saying.
There are several data studies which suggest that you will be more effective if you post the same content several times on social media. If you post different images on your content, you can stay connected with your followers without them knowing your link is to the exact same content that you posted earlier. This is because social media users don’t usually see most of your posts on any given day. So consider posting several different times as a way to ensure that everyone has a chance to see it.
Many people underestimate the power of social media–especially when it comes to businesses. Even though these platforms have become mainstream, you would be surprised to know how many companies consider them to be a passing fad. And those who do use them tend to do it incorrectly. If you want to form a connection with your customers, then you need to be strategic in your approach.
You need to know which platforms are best suited for your business. You need to know when your target audience is most active. You should connect with users visually. Make sure you are taking advantage each platform’s special features. You should also ask questions to get people engaged. Though this may take time, the return on investment is remarkable.