Author: Robert Light

4 Great Benefits of Social Media for Business

Though social media networks had their initial start in many personal settings. They have recently developed into opportunities for businesses to promote their brand, products, and their services.  This is because Facebook, Twitter, and other prominent social network platforms are currently having a monumental impact on business operations all over the globe. While some companies have jumped on the bandwagon …

5 Content Marketing Tools To Drive Traffic and Sales

It is widely recognized that having unique content is the key to success with SEO. The way that people view advertisements has also changed quite dramatically in recent years. This has meant that the way businesses market themselves has also had to change. Inbound marketing is now thought to be more effective than outbound marketing. This means that there is …

3 Benefits of Deploying an Effective Social Media Strategy

With the introduction of social media into the business world, individuals and organizations all over the globe are interested in building and incorporating the perfect solid social media strategy for their sites. So companies who do not have a social media presence online may find they will miss a wide variety of opportunities. To promote their products, services, and their company’s …

Website Load Testing—What You Need to Know

Website load testing is a technique used to determine how your site will behave under various conditions. We are all too familiar with stories about websites crashing due to excessive traffic and use. Thousands of potential visitors and revenue can get lost when your website is down. Did you know that a one-second delay in your web page speed can …