The world of freelancing doesn’t have to be a difficult maze to navigate. Use these 7 content writing tips to help guide you to a successful freelancing career. When I first started freelancing, I spent hours trying to determine my unique writing style. I made lots of mistakes that I could have easily avoided if I only knew what I know now. It wasn’t until I learned how to use my originality, to complement my content, that I unlocked my true writing potential.
Cultivating a unique writing style is the culmination of many different factors. If you use these 7 content writing tips to improve your skills, you will immediately see results. Using the combination of tips listed below, I have successfully freelanced for over 10 years.
7 content writing tips
1. Be original: It is vitally important to stay original. Your originality is what gives your content life and it’s what sparks the interest of your readers. Don’t just rehash what you read in other articles. If you need help developing a unique writing style, remember it has been scientifically proven that we write similar to what we read. If I ever find myself in a spot of writer’s block, I simply put my pen down and pick up one of my favorite books. The inspiration usually comes rushing to my soul and my pen soon regains life.
2. Research: Do your homework! There is nothing more frustrating than spending 10 minutes reading an article that lacks any substance. Your readers and Google want high-quality content. The internet is at your fingertips, use it. The more you know about your topic the more unique your articles will be. You can never over research your topic and new content holds the most value, so always keep it fresh and timely.
3. Choose a niche: Your niche is what makes your article stick out amongst the competition. I usually try and keep my articles niche related to my personal experiences. This helps give my writing style a unique delivery. This helps me relate my information in an interesting manner without wandering too far off my topic. I know some writers who only write “vs” articles such as iPhone vs. Galaxy. One of my close friends writes only in the first person, using quotations whenever possible. Still, other writers prefer lists—such as this article. Whatever your niche is, it is an important part of creating your literary identity. It is also vital in getting you gigs and will help you decide what jobs you should go after. Think of your niche as your flavor. You need to tailor your niche to your audience to become an effective writer.
4. Know your audience: This is by far one of the most important tips I can give you to help improve your content writing. If you want to be able to communicate your message effectively, you have to know who you are talking to. Once you know your audience, you can direct your message with the focus of a laser. Knowing your audience guarantees your message will get received with open arms. This will allow you to relate very complex emotions effectively. An example of this can be seen in the terminology you use to relay your message. I wouldn’t expect an article about surfing tips to be effective to a beginning surfer if they don’t know the surfing lingo used in it. Vice versa, I wouldn’t expect an article about surfing tips to get embraced by a professional if I didn’t use surfing lingo. Your terminology will go a long way in determining who your target reader will be.
5. Have a format: Having a good format will help your writing gain uniformity. There are endless formats to choose from. Every successful writer has a format they use to organize their writing. One popular style is:
· 3 points
In this style, the writer uses the intro to explain why the 3 following points are valuable to the reader. After explaining the points, the conclusion is used to explain how the 3 points interact. This is an easy-to-use writing format that provides a solid outline to follow.
6. Pick a great title: Your title should spark interest. In this age of information overload, your title helps guide your target audience to your content. If you know your audience, you will be able to pick a title that is engaging and welcoming. Try to avoid titles that will be easily passed over. Use your niche to really individualize your title and give it that “pizazz” that is needed to grab your reader’s attention. Your title is your gateway to your readers. Don’t slack on creativity or your writing may just echo in your mind. I usually create a list of 10 titles I consider interesting. Slowly, I try to narrow down my choices until I end up with my top 3 choices. Once I reach this point, I usually have solid choices to choose from. The final decision is always based on who my audience is.
7. End strong: Nobody likes it when they go to see a movie and the ending is horrible. Don’t be that movie. Depending on your format and audience, your conclusion technique may differ. Your concluding paragraph should help tie all your content together. Explaining how the information interacts and gets related to the overall success of your message. I use my conclusion to remind my audience why they choose to read my content in the first place.
The internet has provided endless opportunities for freelance writers. Master each of these tips and watch your freelance career begin to grow. If I had only known these tips when I first started freelancing I wouldn’t have wasted so much time. Trying to train my thought process to think like a career writer. Looking back at my many years of freelancing, I can say with confidence, these are the 7 best content writing tips for beginning freelancers.